Yahoo! Merchant Summit
HUEYDESIGNS crafted the branding identity for Yahoo! Merchant Summit 2017 with community in mind.
Approach
The design direction delivered a cohesive, energetic visual system across every touchpoint—from large-scale graphics to wayfinding signage. The experience was designed to help attendees feel empowered to collaborate within the Yahoo! ecosystem.
Results
The event kept Yahoo! top of mind for every merchant, in a space that held thousands of vendors, service providers, and emerging brands in an exciting, high-impact setting.
Client
Yahoo!
Services
+ Event Branding Direction + Environmental Design + Style Guide + Signage and Wayfinding + Promotional Materials
