Roxie / Brand & UX
Roxie came to HueyDesigns with a bold ambition: become the “Shopify for jewelry”—helping emerging jewelry founders launch, sell, and scale online. The audience focused on young professional women (20–40) building their businesses digitally.
Approach
HueyDesigns gave Roxie a brand-new brand and web application experience—starting with a clear design north star and leading end-to-end direction across brand identity and a cohesive UX system that balanced “cutting-edge” with elevated elegance. The platform experience was designed to feel modern, intuitive, and confidence-building—making it easy for entrepreneurs to showcase products, tell their story, and run their storefront. The go-to-market design emphasized community and support to strengthen loyalty and repeat engagement.
Results
Roxie’s team was very happy with the outcome—feeling the brand finally matched the ambition of the product. The refreshed identity and UX system delivered a polished, user-friendly experience that empowered jewelry entrepreneurs and positioned Roxie as a credible, category-shaping platform.
Client
Roxie
Services
+ BRAND IDENTITY + WEB DESIGN + E-COMMERCE STORE
