Oracle Open World
Hueydesigns brought Oracle OpenWorld 2012’s “Engineered for Innovation” theme to life with a dynamic visual identity that blended a sense of forward-thinking and Oracle’s bold brand color across the streets of San Francisco.
Approach
The experience was designed to ignite momentum and possibility, showing how Oracle innovation, together with the Java community, can transform the way we work and make the world better. The core Oracle experience was centered at Moscone Center, while JavaOne extended into surrounding streets and hotels for breakout sessions across multiple venues.
Results
Attendance surged 220% compared to previous years, reaching a record 45,000+ attendees and solidifying as Oracle’s largest event to date. The branding system went on to set the branding direction for Oracle’s remaining exhibitions and tradeshows throughout the rest of the year.
Client
Oracle
Services
+ Event Branding + Environmental Design + Style Guide + Signage & Wayfinding + Keynotes + Promotional Materials
