NVIDIA 3D Glasses Brand Identity

HueyDesigns evolved NVIDIA’s NSIST platform into a retail-first growth engine to drive awareness, hands-on adoption, and conversion of NVIDIA 3D Vision glasses by translating GPU power into four experiential pillars—Insane Performance, Intense Gaming, Immersive Videos, and Incredible Photos.

NVIDIA, their challenge wasn’t credibility or awareness—NVIDIA was already a leader. The challenge was making that leadership felt in crowded environments like retail environments, like Best Buy.

HueyDesigns reframed NSIST, their existing marketing campaign into a scalable retail activation system that transformed performance claims into experiential promises and immersive point-of-purchase moments designed to attract, educate, and drive hands-on adoption of NVIDIA 3D Vision glasses.

Results

The NSIST on NVIDIA 3D campaign significantly increased awareness and hands-on trial of NVIDIA 3D Vision at retail, improved consumer understanding of GPU value beyond specs, and established a reusable go-to-market framework for future NVIDIA product launches.

‍